Google (via Zero Chaos)
What IS a Google ADS Quality Rater?
An ads quality rater is essentially a human fact-checker for Google’s algorithm, the mathematical formula that determines relevant search engine results. As Google constantly fine-tunes its algorithm--both as a way to return better search results and as a way to keep up with the changing ways people use language and the Internet--it needs actual people to check that the results it returns to users are indeed what they are looking for. Google has search engines for countries across the globe, and therefore hires quality rater positions for many different languages. As with localization jobs, this position required a deep knowledge of the local culture and fluency in the local language.
What Does aN Ads Quality Rater Do?
The job involves analyzing and providing feedback on text, web pages, images and other types of information for Google, using an online tool. Raters log on to the online tool via their Google accounts to select tasks to do on a self-directed schedule.
A quality rater reviews the results returned in a specific search query and rates them in terms of relevance. Some might be marked as “vital,” while others as “useful,” “relevant,” “slightly relevant,” and “off-topic.” Results can also be marked as spam.
Obviously, this is a more subjective process than the algorithm, but Google gives raters detailed guidelines on how to choose a rating for a result.
What Are the Requirements for aN ADS Quality Rater?
In general, quality raters need in-depth, current knowledge of web culture and media, as well as the ability to deal with a broad range of interests and topics. Excellent written communication skills and web analytic capabilities are required. More specifically, the requirements for quality raters are a four-year college degree (BA/BS or equivalent) or four of years relevant work experience (so a college degree is not necessarily required but desired). All must have college-level fluency in reading and writing in English. In addition to fluency in the language, a deep understanding of the culture is required.
How was I chosen to become aN ADS Quality Rater?
After I applied, I was selected for further review, which took several weeks, then I was given a 70+ page document to study, and an online test. Google keeps information relating to the development of its algorithm and other information about the company private, so I had to sign a non-disclosure statement upon hire, so I cannot go into further details about my role.