UNIVERSITY BANCORP

CONSULTANT | November 2013 - January 2014 | Remote/Seattle,WA
MARKETING COORDINATOR | March - November 2013 | Ann Arbor, MI

As the marketing coordinator (and only person in the marketing department) I was responsible for all tasks that needed to be done as well as managing the various vendor accounts. Things like preparing marketing and advertising campaigns, optimizing niche marketing, and assembling and reporting analytics data. As well as preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. As the graphic designer, I was responsible for all computer generated visual concepts that communicated ideas that inspire, inform, or captivate consumers. As the webmaster, I also developed and built the overall layout and design for advertisements, social media pages, websites and corporate reports. 

Site Title

OVERALL RESPONSIBILITIES

 

  • Prepared marketing reports by collecting, analyzing, and presenting a summary of the data.

  • Kept promotional materials ready by coordinating requirements with VP of Sales; inventorying stock; placing orders; verifying receipt.

  • Supported sales staff by providing sales data, market trends, forecasts, account analyses, new product information.

  • Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.

  • Worked with VP of Sales to plan meetings and trade shows by identifying, assembling, and coordinating requirements; developing schedules and assignments; coordinating mailing lists.

  • Monitored the budget of the department by comparing and analyzing actual results with plans and forecasts.

  • Updated job knowledge by participating in educational opportunities; reading trade publications.

  • Designed and implemented marketing campaigns from start to finish (niche, printed, and digital).

  • Vetted vendors and worked with the legal department to set up compliant tracking systems for online marketing activities and audits.

  • Met with company executives and department leads to determine the scope and requirements of the design projects; advised executives on marketing strategies to reach a particular audience.

  • Created graphics, selected colors, images, typography, and layout that identified a product, logo, or conveyed a message for websites and social media.

  • Review designs for errors, changes to task scope, before printing or publishing them

Skills and Qualifications: Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills, Knowledge of traditional and digital marketing tools, Experience with research methods using data analytics software, Expertise with SEO/SEM campaigns, web analytics, Google Adwords, BingAds, Facebook Ads, Familiarity with Customer Relationship Management and Content Management System software.

ROLES

 

Webmaster for company websites (University Bank, UIF, Midwest Loan Services and company intranet).

  • Developed redesign of responsive content management systems for cross-platform viewing.

  • Conducted cross-browser testing.

  • Optimized images and videos for faster uploading time.

  • Provided usability testing to ensure back-end functionality.

  • Collaborated with the production team to create tasks and backlog.

  • Worked with the development team to maintain project schedules.

  • Redesigned and developed the information architecture of sites for back and front-end development teams by creating sitemaps and wireframes.

  • Generated and revised web pages.
  • Designed social media, ad campaigns, e-vites/newsletters, and events integration.

  • Embedded video content.

  • Consulted with mortgage software vendors to provide seamless interaction between company website and mortgage software.

  • Replied to user comments on social media.

  • Ensuring the web servers are operating correctly.

 

Marketing Coordinator for the entire corporation.

  • SEO testing.

  • Examined traffic through the site.

  • Managed the department's accounts, marketing plan, and budget.

  • Vetted vendors through company process. 

  • Maintained library of radio advertisements, and promotional videos.

  • Planned educational service work, volunteering opportunities, and company-wide events.

 

Graphic Designer for advertisements in publications, such as newspapers and magazines (editorial design); signs, posters, brochures, flyers, communication design, corporate design (logos and branding), web design (social media, websites, performance-based advertising).

  • Processed visual communication and problem-solving using one or more of typography, photography, and illustration. Created and combined symbols, images and text to form visual representations of ideas and messages forming relationships and dialog between the words and images for special effects. 

    • Observed typographical principles to make the reading experience practical and useful: leading, color, spacing, kerning, font family, sizing, kinetic, motion studies, etc.

    • Utilized Adobe Creative Suite: InDesign, Photoshop, and Illustrator for the creation of, and editing of all assets.

    • Video editing and management in Vimeo.

Email  |  (734) 276-8482